Bert was a cheese maker in France. He was also keen on raising money for charities. So one year he decides he's going to run in the Paris marathon, dressed up as a piece of cheese, to raise some money.

He starts training for the event, and getting sponsors to sign his forms. Everything is looking good.

And then comes the day of the race. He oversleeps, and only just arrives at the start line on time. And the cheese outfit is much heavier than he thought it would be. It's a disaster. He sets off running, but before the first corner, he is already in last place.

His friends and colleagues are in the crowd, and they see this, so they decide to shout some encouragement to him.

So they all shout in unison as he gets close: "Camembert!"